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商品編號： TB0103 出版日期： 2005/09/06 作者姓名： Dash, Kishore 商品類別： General management 商品規格： 25p 再版日期： 地域： India 產業： Food 個案年度： -
商品敘述：
McDonald''s relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people''s food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes McDonald''s carefully planned context-specific strategies for its business growth in India.
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相關資料：
Case Teaching Note, (TB0104), 16p, by Kishore Dash
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